Wim Crouwel + Jan van Toorn :: The Debate

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The Debate, The Legendary Contest of Two Giants of Graphic Design

The Monacelli Press publishes the first English translation of a famous 1972 debate between Dutch graphic designers Wim Crouwel and Jan van Toorn. Crouwel defended his approach of neutrality and austere rationalism, attention to typography and worksmanship, and professionalism in service of the client’s message. Van Toorn argued for his use of chaos, collage, and photographs of everyday life; that a designer’s ideas, personality, and political commitments are integral to the work.