Visual Coexistence


In Visual Coexistence Ruedi Baur and his research team analyze visual graphics from different cultures and identify their specific principles of depiction. Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context.

The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

Ruedi Baur examines design questions in social contexts, fundamentally oriented toward the development of an accountable design approach. He specializes in the design of public spaces and has developed internationally recognized projects with Intégral Ruedi Baur et Associés. He is a professor at the School of Art and Design, HEAD – Genève, the École nationale supérieure des Arts Décoratifs, Paris (ENSAD) and the University of Strasbourg.

Ulrike Felsing studied visual communication at the Academy of Visual Arts Leipzig. Together with Ruedi Baur, she directed the project “Researching design methods in the area of transcultural visual communication,” which was funded by the Swiss National Science Foundation from 2010-2015. She completed her PhD in 2018 and has been a lecturer at the Bern University of the Arts (HKB, Communication Design) since 2010.