Dieter Rams



“Simplicity is the key to excellence” says Dieter Rams.

In a rare interview, German designer Dieter Rams has called for a return to well-made, long-lasting products, even if it comes at the expense of design innovation. In the interview, published in the latest issue of Kinfolk, Rams said that restrained aesthetics and optimised functionality are key to creating products that will endure, even if these qualities “act as a constraint upon innovation”.

“I have always tended to steer well clear from this discussion about beauty and argued instead for a design that is as reduced, clear and user-oriented as possible, and simply more bearable for a longer period of time,” he said.

“The only plausible way forward is the less-but-better way: back to purity, back to simplicity,” he added. “Simplicity is the key to excellence!”

Dieter Rams’ modular furniture recently went on show at the Vitra Design Museum in Weil am Rhein.

Read on for the full interview with Rams, published in Issue 23 of Kinfolk.