Briefly


Briefly

Every projectstarts with a brief. But very few projects end up with exceptional results. Why?

Briefly is a short documentary, which through a series of one-on-one interviews with Frank Gehry (Founder Gehry Partner), Yves Béhar (CEO fuseproject), Maira Kalman (Illustrator), John C Jay (President @ GX, Partner @ Wieden + Kennedy), David Rockwell (CEO Rockwell Group), and John Boiler (CEO 72andSunny), we asked them to elaborate on how they define – and use – the brief to deliver exceptional creative results.

Watch the full film at bassett.tv/briefly